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Artistry is the art of seeing what is invisible to others

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True Beauty Artistry

True Beauty Artistry is a makeup and hair artistry agency that specializes in bridal and editorial makeup services and hair care. Since 2011, our lead artist Britainé Bell has provided one on one training sessions, workshops, and hosted private events throughout her career. As a licensed cosmetologist, she specializes in basic shampoo-styles, silk presses, new-growth relaxers, and select natural styles. Visit our services section for more information regarding each service.

Britainé is a very professional MUA. She takes her time and applies your make-up to your standards. I do not wear a lot of make-up, but Britainé applied my make-up very naturally. I always recommend her! She is the!

- Genteel -

About Me

Britaine' Bell began her career in the beauty industry at the age of 18. After obtaining her degree in Mass Communications from Middle Tennessee State University, she began focusing on her creative skills by working with established makeup artists to mold her craft. She is noted for working alongside high profile photographers, models, and other outstanding artists in the fashion industry. Her expertise is teaching makeup classes, bridal sessions, and editorial makeup services. Britaine'`s personal connection with battling acne helped her to develop a deep affinity for makeup. She discovered her talent, after learning how to cover up blemishes and improve her own imperfections. She uses her creativity to enhance and strengthen a client's self-confidence and outer appearance as she knows first hand how hard reality can be. She relates makeup applications to the art of painting as she uses each client's face as a canvas. Britaine' is also the Creator of The True Beauty Social, which features the first annual Memphis based makeup artist competition, "The MUA Beat Battle." Her annual event is a talent showcase that promotes artistry entrepreneurship in the city of Memphis. She also volunteers her services each year to those in need. Not only does Britaine' love to do makeup, she enjoys creating the total look! She recently graduated from Empire Beauty School and is now a licensed Cosmetologist. As a hair stylist, she specializes in basic hair care maintenance and natural hair styling. As a published prominent Memphis based makeup artist with extensive professional experience in various areas of the makeup industry, some of her major accomplishments include being the recipient of Memphis's 2016 Best in Black Makeup Artist Award, featured on and publications in several magazines, such as the "Pink Bride" magazine. You can follow Britaine`'s movement on all social medial outlets @TrueBeautyArtistry and @TheTrueBeautySocial!

Other accomplishments include:

  • 2016 Best In Black Makeup Artist Award Recipient
  • Lead Makeup Artist for the 4th Annual The Weight is Over Fashion Show: Dean of Fashion Boutique
  • Lead Makeup Artist for the 1st Annual Natural Hair Tableau: Natural Divinity Hair Salon
  • Personal Makeup Artist at the Full Figured Fashion Week Fashion Show in New York City
  • Lead Makeup Artist for the Harlem’s Fashion Row Fashion Show: New York based exhibit

Professional Makeup Training:

  • Estee Lauder – A Beautiful Start School
  • Makeup Training Class with Makeup By Zii – MUA Collabn’ Class
  • Makeup Training Class with MakeupbyOz – Make Your Makeover Tour
  • Makeup Training Classes with Alexandra Butler – 101 & 102 A Beautiful Face Makeup Workshop


  • The Pink Bride Magazine: Wedding Inspirational Story
  • Grace Magazine: Memphis Bride Highlights
  • Beauty Writer for the Memphis Stars Magazine
  • Good Morning Memphis: 1st Annual MUA Beat Battle Interview
  • 100 Dramatic Makeup Transformations on Instagram
  • Naturally Happy Hair Magazine
  • Black Female Photography Annual Magazine 2014

TBA did an excellent job with my make-up on my wedding day. Britaine was patient with me and saw fit to meet all of my bridal needs!

- Crystal Baker -

Hair + Make Up Services

Please review our Polices and Procedures before scheduling an appointment

Bridal Consultations

Bridal Consultations are scheduled prior to your wedding day to discuss your makeup preparation. You will create a makeup schedule, complete a contract, conduct a makeup trial, and pay a 50% deposit to reserve your wedding day services.

Make Up Trials

Makeup Trials are scheduled prior to your special event to conduct a makeup session. You will get a preview of your look, complete a contract, and pay a 50% deposit to reserve your event services.

101 Lessons

101 Lessons are recommended for aspiring makeup artists, but are offered to those who would like to gain 101 training. Each session consists of proper makeup application(s), makeup tool usage, and makeup terminology. We will go over your strengths and weaknesses. Sessions are scheduled according to your need and skill level. A minimum of 2 hours is required.

Hair Care Services

Hair care maintenance consists of basic shampoo-styles, silk presses, new-growth relaxers, and select natural styles. Clients are able to schedule services on a weekly basis or for special events.

Airbrush Make Up

Airbrush Makeup is makeup sprayed onto the skin using an airbrush instead of being applied with sponges, brushes, fingers, or other methods. This technique is used for very natural makeup looks.

high Definition Make Up

High Definition Makeup is makeup that is applied to the skin for photography or television purposes. The application provides a full coverage finish that works well with HD lighting.

Make Up Workshops

Makeup Workshops are held periodically throughout the year based on the agency’s availability. Sessions cover the main essentials of proper makeup application and tool maintenance. Workshops are taught in a look and learn and/or hands-on setting. Private workshop hosting is also available. We will come to you to teach the class. You will provide the venue, guests, and refreshments.

Very professional & informative!!! Skills are out-of-this-world!!! She will always be my book of “go-to’s” and would highly recommend her to anyone looking for perfection!!! Thank you Britainé 🙂

- Reinata Clayborn -


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70 Timber Creek Drive Suite #2, Cordova, TN 38018

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